SEO Success Story: One Doorway’s Digital Growth With Orestes
How Orestes Boosted Visibility and Engagement for One Doorway’s NDIS Support Services Through Targeted SEO Strategies
One Doorway:
One Doorway NDIS Disability Programme
Challenges:
One Doorway, a reputable provider of supports for persons with disability under the NDIS program experienced low online visibility. NDIS is a key program that supports individuals with disabilities to live independently in their community, offering services like supported independent living and short-term accommodation.
Goals:
The goal was to improve One Doorway's online discoverability through a wider spectrum of SEO services in Australia. To improve visibility, traffic to their website and inquiries about services, such as supported independent living accommodation, and their footprint visited locally and nationally.
Background
One Doorway offers various NDIS support services, which include independent living for disabled individuals, supported independent living, and short-term accommodation. However, the website was not optimized for SEO structure, keyword optimization, or local discoverability, which are key to being successful online. In response, One Doorway first engaged their partnership with Orestes, a leading SEO agency in Australia, to develop a bespoke SEO strategy aimed precisely at increasing access to funding for Australian's in need of disability support services by means of improving search engine ranking.
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Our Approach
A Strategy to Drive Strategic Growth for Orestes
01
Comprehensive Audit and Strategy
We began with a comprehensive audit of the website for evaluation of technical deficiencies and content opportunities. The focus was on opportunities to grow One Doorway's visibility for people searching for supported independent living, NDIS short-term accommodation, and independent living services.
02
Key Terms and Content Optimization
We executed extensive keyword research targeting key terms including “supported independent living,” “NDIS Australia,” “independent living for disabled,” and “short-term accommodation.” Content on the entire site was optimized for these high-intention queries to improve these pieces' relevance and discoverability while remaining accessible and clear.
03
Technology Upgrades
The upgrades comprised faster loading speeds for pages, improved usability for mobile devices, and the addition of structured data to improve navigability of the site and content. Consequently, One Doorway has facilitated a seamless digital experience for people and support workers to find relevant information regarding NDIS supports.
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04
Enhancements to Local Discoverability
We ensured One Doorway was easy to discover for people looking for disability supports options within their vicinity, and particularly people looking for supported independent living accommodation. This involved improvements to local business listing, structured data based on schema, and developing location-aware content for users in different areas.
05
Content Development Around Features
Instead of creating generic service pages, we created on-topic content for One Door Way's services (examples: independent living services, short term stays under NDIS, and transitional accommodation support) to give their audience more clarity and trust over the services they provided.
06
Ongoing Insights and Adjustments
We engaged Google Analytics and Search Console to regularly analyse the traffic and engagement on their site and update their content and methodology that drew visitors into the NDIS programs and supported accommodation. This cyclical assessment process provides an evidence-based decision-making framework which ensures transparency and stimulates growth.
Results
Results
Improved SERP Visibility:
One Doorway appeared in the first search results page for targeted key terms, using words like, "supported independent living" and "short term accommodation.
Growth in Organic Traffic:
The growth in qualified organic traffic was strong, covering qualified traffic from those actively searching for NDIS and disability services support.
Rise in service inquiries:
With improved SEO and clarity of content, service inquiries through the One Doorway website increased (especially regarding independent living for Clients with Disabilities).
Improved online presence:
As a result of improvements in implementation and digitally best practices, One Doorway had greatly improved online presence, recognizing by one of the most trusted and high-end SEO companies in Australia.
Conclusion
One Doorway saw regarding measurable increases in online visibility, online engagement, and service inquiries as a result of working with Orestes. The right strategy - built around proven SEO practices - allowed the brand to engage with more people that were actively searching for NDIS support services -including supported independent living and developmental short-term accommodation NDIS services. This demonstrates the effectiveness of an established SEO consultant in Australia with a respectfully delivered strategy. Identifying the optimum keywords to target, choosing the best content structure to engage users with the content, and continued monitoring and reporting on the effectiveness of the pages, are all ways Orestes assisted me helping One Door Way further extend their digital footprint and connect with the relevant communities.
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