Driving Digital Growth for One Doorway: A Case Study in NDIS Digital Marketing Success
How Orestes Technologies Helped One Doorway Expand Its Online Reach and Connect with Families Seeking Supported Independent Living Services in Australia
One doorway:
one doorway NDIS disability programme
Challenges:
One Doorway is a reputable supported independent living accommodation provider under the NDIS Australia program, yet their digital reach was limited even though they provide important independent living services to people with disabilities. As additional frustration their website had poor search engine visibility, hindering potential participants and their carers from discovering their services. They weren't ranking for high-intent keywords such as supported independent living and independent living for disabled. As a result, they had almost zero website traffic and few inquiries.
Goals:
The goal was clear; enhance One Doorway's digital presence to broaden reach and improve audience engagement across Australia. The strategy was to improve organic visibility, increase qualified traffic from users searching for independent living services, and ultimately collect inquiries and contact from individuals and families in need of supported independent living accommodation. Gaining credibility in the NDIS Australia space and enabling frequent engagement using strategic digital marketing would be an important component of long-term growth.
Background
One Doorway is a trusted provider of supported independent living accommodation under the NDIS scheme. With a strong commitment to enhancing independent living for disabled individuals, their goal is to provide compassionate, person-centred care across Australia. They offer tailored independent living services designed to help NDIS participants lead empowered, independent lives while receiving the support they need.While One Doorway had already developed a well known offline reputational identity within their local areas, it had failed to make its digital presence reflect the scale or the quality of the services they offered. The One Doorway website was invisible, and did not attract people searching for the terms supported independent living or independent living for disabled. This duality of reputational credibility online (in lack of visibility) became an obstacle to their organisational growth. We took this barrier seriously and recognized the new pathway was to really dedicate time and resources to Orestes , Australia's number one digital marketing agency, which would allow their online presence to change and engage better with people and families looking for independent support.
.jpg)
Our Approach
Orestes, a data-driven digital marketing firm located in Australia developed a digital strategy to grow One Doorway's online presence in the competitive NDIS (National Disability Insurance Scheme) space.
01
Industry & Audience Research
Industry research has documented how families and participants are searching for independent living services under the NDIS, which informed and directed our messaging and everything digital.
02
Live and Targeted SEO
We optimized for keywords such as supported independent living, NDIS Australia and independent living for disabled on the website. We undertook technical SEO, metadata structures, and ultimately content optimization with Google visibility in mind.
03
Content Creation
Our team created blog posts, service descriptions, and educational materials explaining One Doorway's operations regarding supported independent living accommodation. This produced value, trust and time on site.
.jpg)
.jpg)
04
Paid Media Strategy
We launched onboarding Google Ads & Meta campaigns to families actively searching for NDIS accommodation. The campaign was a testament to Orestes’ experience as a digital marketing advertising agency to continue in Australia.
05
Lead Funnel Optimization
We optimized landing pages and inquiry forms for lead conversion. The lead funnel was created for optimal mobile-first engagement and customer communication & conversion.
06
Continuing Reports & Optimizations
We pride ourselves on being a transparent digital marketing agency in Australia, through the provision of One Doorway, monthly performance reports, and continual campaign optimizations, based on live analytics
Results
Results
85% increase in Organic Website Visitors:
SEO optimization attracted users searching for NDIS Australia and independent living services.
4X increase in qualified Participant inquiries:
More families connected with One Doorway for supported independent living accommodation.
First-page Google rankings achieved:
One Doorway secured rankings for searched terms like supported independent living and independent living for disabled.
Established authority in NDIS support sector:
Regular content positioned them as a thought leader in supported independent living in Australia.
Conclusion
This case study shows how partnering with a leading digital marketing agency can significantly improve an NDIS provider's digital presence. By partnering with Orestes Technologies, One Doorway was able to achieve improved online visibility, connected with more families, and empowered more people looking for supported independent living services. Through a combination of targeted SEO, content and ongoing campaign optimisation, Orestes helped One Doorway to realise tangible and long-lasting growth.
.jpg)
.jpg)
